Communication challenge: Most drug information leaflets contain too much information, in too small of a font, and are difficult to navigate. This sprycel redesign takes a patient centered approach to organizing and communicating the relevant information, without overburdening the patient.
1. Organize information in a way that will allow patients to quickly find what they're looking for.
2. Present information in plain language and use iconography and visualization where possible to reduce cognitive load.
3. Design with the needs of the average chronic myeloid leukemia patient in mind.